What is Cultural AI? How can an enhanced comprehension through the lens of culture and artificial intelligence allow marketers to fully optimize promotional spend and tailor marketing messages for better ROI?
As marketing becomes more hyper-personalized, enterprises stand to benefit from advancements in artificial intelligence (AI) that enable them to better understand their audiences, and drastically improve and customize multi-channel consumer messaging for diverse consumer audiences.
These we some of the topics discussed on July 22 as part of Cultural AI and Brands with moderators Davar Ardalan of IVOW AI and Swathi Young of Integrity Management Systems. Watch below to learn more about this emerging trend and what enterprises can gain from cultural context as they engage with consumers across AI products and solutions.
Panelists included Andy LaMora of Topcoder, Jeanne Lim of Nama Institute, Mark Germishuys of the data company NGA, and Shaun Chavis of LVNGbook.
Emerging themes centered on the importance of culturally-inclusive artificially intelligent systems to pave the way for a smarter and healthier future for both brands and consumers.
Background on the Cultural AI and Brands Speakers:
Davar Ardalan is the Founder of IVOW AI, bringing cultural intelligence to chatbots. Realizing that there is a gaping hole in AI algorithms that will define our future engagements, Davar created IVOW, to contextualize culture for brands. Prior to this, Ardalan was Deputy Director of the White House Presidential Innovation Fellowship Program in Washington, D.C. and a journalist for two decades at NPR News. As the Managing Editor of Hanson Robotics, Davar helped build Sophia the Robot’s AI. Ardalan has been featured in Forbes and AI Trends and has been recognized with a 2017 NASA Team Leadership award, a Gracie Award from the American Women in Radio and Television and a shout-out in the popular comic strip Zippy. In May 2014, she was the recipient of a United States Ellis Island Medal of Honor, for individual achievement and for promoting cultural unity.
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Swathi Young is the Chief Technology Officer at Integrity Management Services, Inc. In her more than two decades of technology experience, she has led over 100 projects globally — in Belgium, India, and the US — across e-commerce, supply chain, Hi-tech and financial sectors. She is a Women in AI Ambassador and founder of DC Emerging Technologies, a 2000+ member community that brings business leaders together to discuss applications of AI. Swathi recently co-authored the AI Playbook, a framework of implementing AI solutions for the US federal government.
Jeanne Lim is the founder and CEO of Nama Institute which advocates a conscious approach to living, leading, and innovating. Jeanne a board member and former CEO of Hanson Robotics, and previous to that the CMO and co-character lead of Sophia the Robot. She is also a board member of Kami Intelligence, an AI company developing a conversational AI platform that powers customer service, advisory, and educational solutions. Jeanne has over 25 years of marketing experience in the technology industry, as the Asia Pacific marketing director for Dell, Cisco, 3Com, and the corporate marketing director for a Silicon Valley-funded internet startup. She was the product and business manager for Apple in Asia Pacific, responsible for the launch of many of Apple’s groundbreaking products in the region.
Shaun Chavis is the founder and CEO of LVNGbook, a health engagement company in Atlanta that creates solutions which combine nutrition, culture, technology, and behavioral science. Shaun’s career includes 20 years as a journalist and media professional for organizations such as Time Inc. and ABC News / The Walt Disney Company. Her work has won two Luce Awards (Time Inc.’s highest honor), a James Beard Award, and made the New York Times Nonfiction Bestsellers list. She also co-founded FoodBlogSouth, which became the largest food blogging conference in the Southeast US. She has a culinary degree and a Master of Liberal Arts in Gastronomy from Boston University, and has taught in Boston University’s avocational cooking program and at Le Cordon Bleu College of Culinary Arts in Atlanta.
Mark Germishuys currently is CEO of NGA a company based in South Africa. Mark has received his fellowship, as a Chartered Certified Accountant(UK). Mark has 15 years’ experience in data and statistical pattern recognitions to identify valuable business insight from large data sets. With special focus on unsupervised and supervised modeling of natural language text. Mainly this entails the extraction of patterns from large text. Of special interest is the application of topic modeling and other text mining techniques to both short and long texts and understanding the modeling challenges posed by doing this. Mark has 20 years’ experience in the field of decision support models for clients using data. Of special focus is the various patents Mark has filed pertaining to better understanding big data and gathering techniques to make more informed decisions.
Andy LaMora is currently Wipro’s Global Director for Crowd Analytics & AI at Topcoder. In this capacity Andy creates Topcoder’s Analytics products and service offerings and contributes to corporate strategy. In previous roles Andy established and scaled Topcoder’s public sector practice, including long-term engagements with the NASA Tournament Lab and COECI, the Department of Energy and affiliated labs, Harvard Business and Medical Schools, and GSIs serving the public sector. Having spent over a decade at Topcoder, Andy is one of its most experienced leaders and advises corporations on adopting crowd strategies to boost productivity and innovation. Outside of Topcoder, Andy serves on the board for the Yellowstone Ecological Research Center, which seeks to apply field sensor saturation and cloud analytics to empower precision ecology and adaptive decision making. He also plays lead alto in the Sunday Night Big Band.
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Why Brands Need Cultural Intelligence was originally published in Becoming Human: Artificial Intelligence Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.
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